Identifying the implicit stereotypes on the organizational role assigned to females and males

Daniela Vercellino, Andrei Ion

Abstract


The present paper investigated the way in which implicit gender stereotypes can influence the perception of female and male leaders within organisations. We created an experimental task based on Greenwald and Banaji’s research (1995), methodology that is based on implicit associations. The present study was conducted on 81 participants, and the results were based n analyzing the reaction time and number of errors. The sampling process used the managerial level of the participants as criteria variable and we based our research on the three most common managerial levels: top, middle and low management, taking also into consideration the non-managerial levels. The results indicate that at non-managerial and low management level the implicit gender stereotypes continue to show some influences; instead, at top managerial level (where the important business decision are taken), implicit gender stereotypes does not influence the decision making process.


Keywords


gender stereotypes;management decisions;implicit associations

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